About Us
Growth Experts for Regulated Verticals
Marlin Marketing is a performance-based marketing agency for sweepstakes and nonprofit fundraising. We are also a specialized growth partner for real money gaming and mission-driven campaigns—combining performance marketing with compliance-aware execution so brands scale where others stall.
At a glance
What we do
Marlin Marketing is a performance-based marketing agency for sweepstakes and nonprofit fundraising. The team designs, forecasts, and operates end-to-end revenue systems—paid social (especially Meta), conversion-focused landing pages, forecasting and ROI modeling, performance creative, and lifecycle (email and SMS)—for brands and nonprofits that need compliant, profitable scale.
Who it's for
Brands and nonprofits scaling sweepstakes, giveaway campaigns, regulated gaming-adjacent offers, and mission-driven fundraising with paid social—teams that need compliance-aware execution and financial discipline, not generic awareness campaigns.
What makes us different
Founder-led senior operators across strategy, creative, paid social, and analytics. We align media, pages, and lifecycle to the same forecast and ROI thresholds so scale stays tied to profit and donation outcomes.
Meet the Team
Nic
Founder & CEO
Kim
Strategy Lead
Diana
Execution Lead
Robert
Analytics Lead
Cody
Creative Lead
Lauren
Paid Social Lead
How We Work
Strategy First
Every channel plan ties back to business model realities and financial targets. We don't chase vanity—we chase contribution margin.
Compliance Knowledge
We understand platform policies for gaming and sweepstakes. Your campaigns stay live while competitors get banned.
Transparent Partnership
Simple dashboards, clear narratives, and honest conversations. We focus on outcomes, not excuses.
What Clients Say
“Marlin helped us unlock profitable scale in a tough environment. They understand gaming compliance like nobody else.”
“They move fast, and the creative rigor is real. Our sweepstakes exceeded goal by 40%.”
“Smart strategy, crisp execution, and no fluff. They became an extension of our team.”
Frequently asked questions
- What is Marlin Marketing?
- Marlin Marketing is a performance-based marketing agency for sweepstakes and nonprofit fundraising. The team combines growth strategy and forecasting, conversion-focused landing pages, paid social buying (especially Meta), performance creative, and lifecycle email/SMS—so acquisition and retention ladder to the same revenue targets.
- Who does Marlin Marketing work with?
- We work with brands and nonprofits scaling giveaway campaigns, sweepstakes-style fundraisers, regulated promotions, and mission-driven paid acquisition. Clients typically need compliant paid social, high-volume creative testing, and financial models that tie spend to donations or entries—not generic brand campaigns.
- How is Marlin different from a traditional marketing agency?
- We operate as a turnkey revenue partner: modeling and thresholds before scale, then execution across pages, creative, media, and lifecycle on one timeline. Traditional agencies often split strategy, creative, and media across teams or vendors; we align pacing, offers, and refreshes to profitability and campaign outcomes.
- Does Marlin handle Meta ads for nonprofits and sweepstakes?
- Yes. Paid social is a core capability: structures that preserve signal, creative volume for learning, and buying rules tied to ROI. We factor platform policies and promotion compliance into how campaigns are structured so accounts stay durable while scaling.
- Where can I see results or methodology?
- The Services hub breaks down forecasting, landing pages, performance marketing, creative, and lifecycle in depth. Case studies document real campaigns with metrics where we can share them. Contact is the best next step if you want a fit conversation tied to your model and goals.
Ready to Work Together?
Let's talk about your growth goals and see if we're the right fit.