Services
We Design, Forecast, and Scale Revenue — Not Just Marketing
Marlin Marketing is a performance-based marketing agency for sweepstakes and nonprofit fundraising. We are a turnkey partner: we design, forecast, and operate complete revenue systems—from scenario planning and conversion paths to creative, media, and lifecycle—typically scaling at 2–3x+ ROI when the model supports it.
At a glance
Quick answers to what we do, who we serve, and why teams work with us.
What we do
Marlin Marketing is a performance-based marketing agency for sweepstakes and nonprofit fundraising. We design, forecast, and operate full revenue systems: scenario planning and ROI thresholds, conversion landing pages, paid social (Meta-first, plus Google and TikTok), performance creative, and lifecycle email/SMS—typically as one turnkey team.
Who it's for
Brands and nonprofits running giveaway campaigns, donation drives, or regulated promotions that need profitable Meta scale, compliant creative, pages that convert, and financial clarity before and during spend—not a stack of disconnected vendors.
Why it works
Forecasting, creative, media, and landing pages stay on one model. Spend increases when ROI clears the plan; creative refreshes match campaign phase; lifecycle reinforces real deadlines. The goal is contribution margin and total campaign revenue, not platform vanity metrics.
What Makes Us Different
We don't launch campaigns and hope they work.
We model them before they exist — then execute against that plan.
Every engagement includes:
- Revenue forecasting and scenario planning
- Landing page design and conversion optimization
- Paid media and creative execution
- Lifecycle (email + SMS) monetization
- Ongoing pacing and profitability management
One revenue system—forecast, build, and scale—not a fragmented stack of vendors. Founder-led operators aligned with outcomes on the same model from first spend to last send.
How It Works
- 1Forecast the campaign
- 2Build the conversion system
- 3Launch and validate ROI
- 4Scale what works
- 5Maximize revenue through lifecycle and urgency
A Performance-Focused Growth Partner — Not a Traditional Agency
We're structured differently than traditional agencies.
- We align with outcomes, not activity
- We focus on profitable scale, not vanity metrics
- We operate as an extension of your team — owning both strategy and execution
Most partners work with us because they want a turnkey growth partner embedded like a revenue team—not multiple vendors, tools, and guesswork.
Forecast, build, and scale
Five capabilities. Same operators. Performance-focused execution end to end.
Frequently asked questions
- What does a sweepstakes marketing agency do end to end?
- A specialized sweepstakes marketing agency plans compliant promotion structure, builds donation- or entry-optimized landing pages, runs paid social (often Meta-first), produces direct-response creative, and ties lifecycle (email/SMS) to campaign timing. Marlin Marketing operates those pieces as one revenue system with forecasting and pacing—not disconnected vendor tasks.
- How do nonprofits run giveaway or sweepstakes fundraisers with paid ads?
- Nonprofit fundraising marketing for giveaways typically starts with a financial model (donation goals, allowable CPA, scenario planning), then a conversion-focused page, then Meta ads that respect platform and charitable-promotion rules. Success depends on clear offer messaging, fast creative testing, and lifecycle that reinforces deadlines without sounding generic.
- Why combine forecasting with Meta ads and landing pages?
- When media, pages, and scenarios live in separate silos, teams scale spend without knowing if the promotion still clears its ROI case. Modeling first sets thresholds and pacing by phase so increases in Meta spend stay tied to donation or revenue outcomes—not vanity metrics inside ad platforms.
- Where can I see proof or methodology in more detail?
- Use the capability links above for deep pages on forecasting, landing pages, paid media, creative, and lifecycle. For published outcomes, open Case Studies—examples include nonprofit sweepstakes performance with concrete ROAS and donation benchmarks where we can disclose them.
Turnkey Growth Partner
Forecast, build, and scale as one revenue system—aligned with outcomes, built for profitable scale, operated by the same team from model to lifecycle.